{"id":8,"date":"2020-02-03T19:47:03","date_gmt":"2020-02-03T19:47:03","guid":{"rendered":"https:\/\/knowrivalry.aux.dev\/?page_id=8"},"modified":"2025-09-29T15:54:15","modified_gmt":"2025-09-29T19:54:15","slug":"about","status":"publish","type":"page","link":"https:\/\/knowrivalry.com\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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About the Project<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The mission of the Know Rivalry Project is to facilitate sustainable collaboration in the research production, discernment, and dissemination of knowledge about rivalry.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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How do we achieve our mission?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our process is rooted in the scientific method and emphasizes faculty-student-professional collaboration to survey, interview, and otherwise measure sport fan and consumer feelings and behaviors.<\/p>\n

Students and faculty have been supported by the University Research Council, Informatics+, and the Connect Ahead mentorship program in the Haile College of Business at Northern Kentucky University (NKU), as well as the Mark H. McCormack Department of Sport Management at the University of Massachusetts Amherst (UMass).<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is the Know Rivalry (KR) Lab?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The KR Lab is a virtual platform co-hosted by the Mark H. McCormack Department of Sport Management at UMass and the Haile College of Business at NKU. The KR Lab is the collaborative worksite of the project’s stakeholders, including students, faculty, and professionals from UMass, NKU, and other academic and industry institutions.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What are the core values of the project?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Knowledge, Collaboration, Scientific method, Sustainability<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Why study rivalry?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Intergroup relations have profound psychological, cultural and commerce effects on society. To realize the potential of these effects for the common good, we must better understand the various antecedents and consequences of rivalries.<\/p>

Also, developing and learning research methods for knowledge creation and empirical testing impacts decision-making and societal progress. This benefits everyone involved, including our students as they prepare for their careers.<\/p>

Finally, it’s fun! We get to learn about fans, history, and sports. Further, the work creates a public engagement forum for our universities, thereby supporting their broad educational mission.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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About the Project Founders<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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B. David Tyler, PhD<\/h2>

David is an associate professor in the Isenberg School of Management at the University of Massachusetts Amherst. He researches how fans consume sport, particularly around rivalry and fan communities. David earned his undergraduate degree from Notre Dame (Government & Spanish); his MBA, MS in Sport Management, and PhD in Management (sport management\/marketing) all came from UMass. Before joining the faculty at UMass, David was Associate Professor in the College of Business at Western Carolina University.
\nFun fact: While Joe was Director of Marketing at Miami University (years before meeting David), David applied for a job with Miami and Joe ignored his application; David hasn\u2019t let it go.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tResearchgate<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"\"<\/figure>

Joe B. Cobbs, PhD<\/h2>

Joe is a Professor in the Haile College of Business at Northern Kentucky University. His specialties include team rivalry, international sponsorship, and the business of Formula One racing. Joe earned his undergraduate degree from Miami University (Marketing & Finance), his MS in Sport Management from The Ohio State University, and his PhD in Management (sport marketing and business strategy) from the University of Massachusetts Amherst. He is often known around campus and at conferences as Dr. Green Shoes.
\nFun fact: As Marketing Director at Miami University, Joe created the \u201cBattle of the Bricks\u201d brand to promote the MU vs. Ohio University rivalry.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Affiliate Faculty<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\tSeth Adjei, PhD<\/a>
\nPeter Dickenson, PhD<\/a>
\nMatt Katz, PhD<\/a>
\nBridget Nichols, PhD<\/a>
\nShaun Star, JD, PhD<\/a>
\nMarius Truta, PhD<\/a>\n<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Current students<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brooke Kinney<\/a><\/div>\n
Jonah Krebs<\/a><\/div>\n
Jacob Leach<\/a><\/div>\n
Shiling Lin<\/a><\/div><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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KR Alumni<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Part of the Know Rivalry Project mission is to involve students in the research and use the data and experience to help students learn. We have been fortunate to share KR with so many over the years, and we’re grateful for their interest in the project.<\/p>

Below are students who have worked with the project in some capacity, grouped by the most recent year in which they were involved.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\nGrad<\/em>: Blake Stoudt<\/a>\n<\/div>\n
\nUndergrad<\/em>: LaBryan Horne<\/a>, Isabelle McCarthy<\/a>, Drew Stahl<\/a> (Data Integrity Officer)\n<\/div>\n

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Grad<\/em>: Emily Broggy<\/a>, Margot Douillet<\/a><\/div>\n
Undergrad<\/em>: Zach Baumann<\/a>, Adam Macaluso<\/a>, Alexa Potack<\/a>, Shinju Zhang<\/a><\/div>\n

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Grad<\/em>: Daniel Lubelfeld<\/a> (Data Architect\/ Analyst), Kelsey Sloan<\/a> (Lab Operations Director)<\/div>\n
Undergrad<\/em>: Melissa Causer<\/a>, Jude Kinsella<\/a>, Jonah Krebs<\/a> (Director of Special Projects), Conor McKeever<\/a>, Jim Ryan<\/a>, Stephen Verst<\/a><\/div>\n<\/div>\n

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Undergrad<\/em>: <\/strong>Grant Baker<\/a>, Zach Beal<\/a>, Rachel Disibio<\/a>, My Doan<\/a>, Eric Jackman, Tate Judge, Ashmita KC, Brandon Leicht<\/a>, Thang Nguyen, Lilly Ronan, Carly Sklar<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Undergrad<\/em>:<\/strong>\u00a0Anthony Bosch<\/a>, Jaylen Jones<\/a>, Madison Kalb<\/a>, Daniel Meyers<\/a>, Tayzhan Miles<\/a>, Brincent Mitchell<\/a>, Prekshya Nepal<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Undergrad<\/em>: Sochi Duru<\/a>, Macy Griffin<\/a>, Greg Swinehart<\/a>, Ben Walker<\/a>, Olivia Whaley<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Undergrad<\/em>: Diego Martinez Del Campo<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Grad<\/em>: Ryan Cook<\/a>, Kevin McCarty<\/a><\/p>

Undergrad<\/em>: Dylan Carss<\/a>, Hanna (Allen) Fugett<\/a>, Darius Frick<\/a>, Jacob Goetz<\/a>, Shanda Harris<\/a>, Chase Holthaus<\/a>, Nick Lang<\/a>, Mackenzie Laumann<\/a>, Paul Lemmink<\/a>, Aaron Luken<\/a>, Michael Parson<\/a>, Nick Sparkman, Joe Trammell<\/a>, Lance Vialpando<\/a>, Yasmine Xantos<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Undergrad<\/em>: Will Borland<\/a>, Peter Christiansen<\/a>, Anthony Folz<\/a>, Matt Hepner<\/a>, Logan Jones<\/a>, Tyler Mason<\/a>, Connor Millay<\/a>,\u00a0
Joia Pollard<\/a>, Daniel Sparks, Rocky Worley<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

About the Project The mission of the Know Rivalry Project is to facilitate sustainable collaboration in the research production, discernment, and dissemination of knowledge about rivalry. How do we achieve our mission? Our process is rooted in the scientific method and emphasizes faculty-student-professional collaboration to survey, interview, and otherwise measure sport fan and consumer feelings […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":[],"yoast_head":"\nAbout - Know Rivalry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/knowrivalry.com\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - Know Rivalry\" \/>\n<meta property=\"og:description\" content=\"About the Project The mission of the Know Rivalry Project is to facilitate sustainable collaboration in the research production, discernment, and dissemination of knowledge about rivalry. 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