MEDIA

Media coverage of the rivalry research.

TOP STORIES

America’s Biggest Sports Rivalries? You Might Be Surprised

Which rivalries are most intense? Can a team have more than one rival? What if the hatred isn’t returned? Two professors wanted answers.

Read More

In sports, love-hate relationships aren’t always created equal

The NHL’s history is littered with tinkering. Division realignments and schedule imbalances and playoff-format revamps, much of it in the quest to stoke a sporting golden goose: rivalry.

Read More

In Arizona, the Rivalry That Matters Most

Study Finds That Arizona-Arizona State Accumulates the Most ‘Rivalry Points’ From Both Fan Bases

Read More

More Publicity

 Carreon, Zack (2025, October 27). FC Cincinnati, Columbus Crew to face off in postseason installment of ‘Hell Is Real’ rivalry. WVXU-NPR. https://www.wvxu.org/sports/2025-10-27/fc-cincinnati-columbus-crew-to-face-off-in-three-match-postseason-installment-of-the-hell-is-real-rivalry

Carlson, Jenni (2025, October 19). After winning NBA title, is OKC Thunder still lovable or basketball’s biggest threat? The Oklahoman. https://www.oklahoman.com/story/sports/nba/thunder/2025/10/19/okc-thunder-nba-regular-season-start-shai-gilgeous-alexander/86476423007

Melle, Megan (2024, November 27). The anatomy of a college football rivalry: What makes a heated feud? FANSIDED. https://fansided.com/the-anatomy-of-college-football-rivalry-what-makes-a-heated-feud

 Doolittle, Bradford (2024, February 28). MLB expansion: How a 32-team league might work. ESPN. https://www.espn.com/mlb/insider/story/_/id/39604300/mlb-expansion-32-teams-realignment-playoffs-divisions

Hewson, Emmanuelle (2024, February 4). Sibling Rivalry: The story of NKU vs. Wright State. The Northerner. https://www.thenortherner.com/sports/2024/02/04/sibling-rivalry-the-story-of-nku-vs-wright-state/  

 Somers, Darian, and Steve Sampsell (2023, December 15). SSSWS with Know Rivalry’s Joe Cobbs. Stuff Somers Says podcast. https://stuffsomerssays.com/the-podcast/2023/12/13/sssws-with-know-rivalrys-joe-cobbs/

 Ramusovic, Aida (2023, November 16). Navigating Rivalries at Thanksgiving…and beyond. Cincinnati Magazine. https://www.cincinnatimagazine.com/article/navigating-rivalries-at-thanksgiving-and-beyond/

 Raby, John (2023, August 21). Conference realignment will mean longer trips and greater costs for traveling college football fans. Associated Press Sports. https://apnews.com/article/conference-realignment-football-traveling-fans-eb1c1204a8a8bcfc5e167183e87c5055

 Hawkins, Stephen (2023, August 20). Potential new rivalries in Big 12 with BYU becoming league’s 3rd private Christian school. Associated Press Sports. https://apnews.com/article/big-12-holy-wars-byu-tcu-baylor-9590aa562fcc936e8bdeca8f4e69f90a

 Hawkins, Stephen (2023, August 19). Lost rivalries in the Big 12, including no more Bedlam when Oklahoma and Texas switch to SEC. Associated Press Sports. https://apnews.com/article/big-12-lost-rivalries-college-football-fe1a35a3b698a736e8104da0bca15299

 Castle, Clayton & Noel, Joel (2022, December 16). Dr. Joe Cobbs joins the podcast to talk about ingredients that make a rivalry, breaking down the rivals for local teams, and the new RIVALS documentary. Norse Up Podcast. https://soundcloud.com/norseuppod/joe-cobbs

 SportsCenter (2022, November 26). Documentary uses football rivalry between OSU & Michigan as case study. ESPN. https://knowrivalry.com/wp-content/uploads/2024/12/ESPNsportscenter_cobbs_OSU-UMsegment20221126.mov-360p.mp4

Awful Announcing logo Grant, Michael (2022, November 20). ‘RIVALS: Ohio State vs. Michigan’ is a fresh, fun look at college football tribalism. Awful Announcing.
https://awfulannouncing.com/films/rivals-ohio-state-vs-michigan-is-a-fresh-fun-look-at-college-football-tribalism.html

Logo for the India Education Diary India Education Diary (2022, November 18). University of Massachusetts Amherst: New documentary ‘RIVALS’ features UMass sport management faculty member David Tyler’s research. https://indiaeducationdiary.in/university-of-massachusetts-amherst-new-documentary-rivals-features-umass-sport-management-faculty-member-david-tylers-research

Logo for the Cleveland Plain Dealer Bona, Marc (2022, November 17). ‘Rivals’ documentary breaks down Ohio State-Michigan game’s history, fierce rivalry. Cleveland Plain Dealer. https://www.cleveland.com/entertainment/2022/11/rivals-documentary-breaks-down-ohio-state-michigan-games-history-fierce-rivalry.html

Isenberg School of Management logo University of Massachusetts Amherst. (2022, November 16). What makes a sports rivalry? Isenberg professor featured in new documentary film.
https://www.isenberg.umass.edu/news/what-makes-sports-rivalry-isenberg-professor-featured-new-documentary-film 

Logo for the Toledo Blade Rowland, Kyle (2022, November 14). Toledo-Bowling Green rivalry ranked among nation’s most intense. Toledo Blade.
https://www.toledoblade.com/sports/college/2022/11/14/toledo-bowling-green-rivalry-ranked-nation-most-intense/stories/20221113043

  Harrison, Phil. (2022, November 3). RIVALS: An Ohio State vs. Michigan rivalry documentary you won’t want to miss. Yahoo: Buckeyes Wire. https://www.yahoo.com/video/rivals-ohio-state-vs-michigan-110012136.html

 Broughton, David. (2022, August 15). Who do you love to hate? Study tracks fan passions toward other teams. SportsBusiness Journal. https://sportsbusinessjournal.com/Journal/Issues/2022/08/15/In-Depth/Rivalry-research.aspx

 Erdl, Alexander (2022, August 4). Neo4j Live: Know Rivalry. https://www.youtube.com/watch?v=DE_9PD8o7kM

 Dubner, Stephen &  Duckworth, Angela. (2022, May 22). Is It Weird for Adults to Have Imaginary Friends? No Stupid Questions podcast. https://freakonomics.com/podcast/is-it-weird-for-adults-to-have-imaginary-friends/

Dixon, A. (2022, March 16). Bally Sports to air lecture from NKU professor in upcoming documentary this Fall. The Northerner. https://www.thenortherner.com/sports/2022/03/16/bally-sports-to-air-lecture-from-nku-professor-in-upcoming-documentary-this-fall/#

 Brennan, M. (2022, March 13). Lakers vs. Celtics is bigger than basketball. The truth behind the NBA’s top rivalry. Los Angeles Times (podcast). https://www.latimes.com/entertainment-arts/tv/story/2022-03-13/winning-time-hbo-red-auerbach-boston-celtics-larry-bird-lakers

 The Know Rivalry Team (2021, October 5). Better in Real Life podcast. https://podcasts.apple.com/us/podcast/birl-the-know-rivalry-team-oct-5-2021/id1579867471?i=1000537607045

 The Rage and Riches of Rivalry (2021, October 4). The Academic Minute, WAMC-NPR. https://academicminute.org/2021/10/joe-cobbs-northern-kentucky-university-the-rage-and-riches-of-rivalry/

 The Conflict and Cash of Rivalries (2021, September 7). SportBusiness International. https://www.sportbusiness.com/2021/09/david-b-tyler-umass-the-conflict-and-cash-of-rivalries/

 Gamble N’ Fin. (2021, August 27). How does rivalry contribute to episodes of fan violence. Reality Check on iHeart Radio, WLW 700 (Cincinnati). (50:00 mark) https://www.iheart.com/podcast/71-gamble-fin-29976582/episode/gamble-n-fin-8262021-86265534/

 Bowling, O. (2021, August 17). Rivalry: Why do we care?, Oxford Business Review [UK]. https://oxfordbusinessreview.org/rivalry-why-do-we-care/

 Walker, J. (2021, July 22). Talking rivalries in sports with Dr. Joe Cobbs and Dr. David Tyler from KnowRivalry.com, Jason Walker Show [Montana]. https://www.jasonwalkershow.com/listen/gaf4ppj8basg4pr-6xdaz-jgh67-p4cj9-sp3ck-y9ar6-m63af-a9nhk-k5jgj-5xhge-ty3wn-yp723-65k4d

 Brown, M. (2021, July 13). What makes a good rivalry? These academics think they’ve figured it out, but they need your help. Extra Points. https://www.extrapointsmb.com/college-sports-rival-data-which-one-is-best/

 Brewer, C., Nitardy, M. (2021, June 18). Know Rivalry: What makes rivals? Taste of Informatics podcast. https://tasteof.informatics.plus/1727692/8726353-know-rivalry-what-makes-rivals

 Babka, A. (2021, June 10). Sorry, Cincinnati Reds fans: St. Louis Cardinals fanatics don’t care about your ‘rivalry,’ NKU study finds, CityBeat. https://www.citybeat.com/news/sports/blog/21153056/sorry-cincinnati-reds-fans-st-louis-cardinals-fanatics-dont-care-about-your-rivalry-a-nku-study-finds

 Monks, M. (2021, June 9). Not all sports rivalries are created equal, Northern Kentucky Researchers find, Cincinnati Edition – WVXU-NPR. https://www.wvxu.org/post/not-all-sports-rivalries-are-created-equal-northern-kentucky-university-researchers-find#stream/0

 Sharber, C. (2021, June 9). NKU project measures just how heated – or lopsided – sports rivalries can be, WVXU-NPR. https://www.wvxu.org/post/nku-project-measures-just-how-heated-or-lopsided-sports-rivalries-can-be#stream/0

 Northern Kentucky Tribune (2021, May 28). NKU students break down top rivalries in Major League Baseball through creative research project. https://www.nkytribune.com/2021/05/nku-students-break-down-top-rivalries-in-major-league-baseball-through-creative-research-project/

 Wells, H. (2021, May 26). NKU research project examines top MLB rivalries, WTVQ-TV Lexington. https://www.wtvq.com/2021/05/26/nku-research-project-examines-top-mlb-rivalries/

 Astorian, L. (2021, April 30). What can academic research tell us about sports rivalries? SB Nation: St. Louis Game Time. https://www.stlouisgametime.com/2021/4/30/22409768/academic-research-sports-rivalries-know-rivalry-blues-blackhawks

 Rasile, M. (2021, April 28). Podcast episode #250 – Know Rivalry, For the Love of Sports. https://open.spotify.com/episode/3f1N4qtExaSHXfLSMBMLfV

Isenberg School of Management logo University of Massachusetts Amherst (2021, April 14). McCormack Department launches sport rivalry research lab, Isenberg School of Management. https://www.isenberg.umass.edu/news/faculty-research-mccormack-department-launches-sport-rivalry-research-lab-0

 Feschuk, D. (2021, January 16). Leafs vs. Canadiens. Leafs vs. Senators. In sports, love-hate relationships aren’t always created equal. Toronto Star, https://www.thestar.com/sports/leafs/opinion/2021/01/16/leafs-vs-canadiens-leafs-vs-senators-in-sports-love-hate-relationships-arent-always-created-equal.html

McCabe, B. (2020, March 6). Sports rivalries explained: The science behind the fiercest rivalries in sports, The Secrets to Winning Podcast. https://themindside.libsyn.com/dr-joe-cobbs-sports-rivalries-explained-the-science-behind-the-fiercest-rivalries-in-sports

 Kaufman, J. (2019, November 19). Penn State series fails to raise Ohio State football fans’ ire. Columbus Dispatch. Retrieved from https://www.buckeyextra.com/sports/20191119/penn-state-series-fails-to-raise-ohio-state-football-fans-ire

 Miller, C. (2019, October 28). Saints/Falcons top rivalry in the NFL [Audio recording (.mp3)]. WWL Radio. Retrieved from https://wwl.radio.com/articles/saintsfalcons-top-rivalry-nfl

Foster, R. (Host). (2019, October 17). 18/10/2019 [Audio recording (.mp3)]. In Up all night. BBC Radio 5 Live. https://www.bbc.co.uk/programmes/m0009cr5

 Cain, W. (Host). (2019, October 17). Hour 2: Carson for MVP?: 10/17/19 [Audio recording (.mp3)]. In Will Cain Show. ESPN Radio. http://www.espn.com/espnradio/podcast/archive/_/id/3028618

 Goldstein, S. (2019, October 16). Study: The best and worst sports rivalries come from Arizona [Audio interview (.mp3)]. KJZZ: Public radio for Phoenix. Retrieved from https://theshow.kjzz.org/content/1250801/study-best-and-worst-sports-rivalries-come-arizona

 White, A. (2019, October 16). Territorial Cup: Arizona-ASU ranked as biggest rivalry in sports, study says. Arizona Daily Star. Retrieved from https://tucson.com/sports/arizonawildcats/territorial-cup-arizona-asu-ranked-as-biggest-rivalry-in-sports/article_9aa1cd86-efd0-11e9-a7b6-b74a937a71d4.html

 Bleier, E. (2019, October 15). A scientific analysis of the biggest rivalries in sports, InsideHook. https://www.insidehook.com/daily_brief/sports/a-scientific-analysis-of-the-biggest-rivalries-in-sports

 Mather, V. (2019, October 14). An academic take on sports rivalries. The New York Times. Retrieved from https://www.nytimes.com/2019/10/14/sports/best-sports-rivalries.html

 de Roos, A. (2019, October 8). CPL rivalries are taking shape. Scoreboard Journalist. Retrieved from https://scoreboardjournalist.wordpress.com/2019/10/08/cpl-rivalries-are-taking-shape/

 Ross, B. & Brown, M. (2018, April 27). What sports and nationalism have in common? Western Carolina Journalist. Retrieved from http://www.thewesterncarolinajournalist.com/2018/04/27/what-sports-and-nationalism-have-in-common/

 Reader, M. (2018, January 6). Does playing the Saints make it personal for Panthers fans? Survey says…. Charlotte Observer. Retrieved from http://www.charlotteobserver.com/sports/nfl/carolina-panthers/article193388114.html

 Walsh, M. (2017, November 8). What fans really consider rivalries [Audio interview (.mp3)]. CLNS Radio. Retrieved from http://clnsradio.com/boston-celtics-news/item/16562-what-fans-really-consider-rivalries

 Hamm, H. (2017, August 22). Texas Derby ranked as third-most intensive rivalry in MLS by study. SB Nation: Dynamo Theory. Retrieved from https://www.dynamotheory.com/2017/8/22/16180560/texas-derby-ranked-as-third-most-intensive-rivalry-in-mls-by-study

 Dubner, S. (host). (2017, June). Rivalry [Audio podcast (.mp3)]. Tell me something I don’t know. Retrieved from http://tmsidk.com/2017/06/rivalry/

 Wooden, R. (2017, June 19). 10 biggest rivalries in the NFL revealed by Western Carolina study. All 22. Retrieved from https://www.all22.com/nfl/10-biggest-rivalries-nfl-revealed-western-carolina-study

 Manley, M. (2017, June 9). Listen to NKU professor stump panelists on podcast. The Northerner. Retrieved from http://www.thenortherner.com/arts-and-life/2017/06/09/listen-to-nku-professor-stump-hosts-on-podcast/

 Winn, A. (2017, June 7). Boston College football fans consider Notre Dame their team’s greatest rival, but Irish fans don’t feel the same. SB Nation: One foot down. Retrieved from http://www.onefootdown.com/2017/6/7/15750578/boston-college-eagles-notre-dame-irish-football-rivalry-lopsided-uneven-fredo-little-brother

Hemming, N. (2017, May 25). Research reveals top three Revolution rivals. SB Nation: The bent musket. Retrieved from http://www.thebentmusket.com/2017/5/25/15684376/research-reveals-top-three-revolution-know-rivalry-project-rivals-red-bulls-fire-galaxy-crew

 Arzaga, T. (2017, May 1). The Padres are the least villainous team in MLB. SB Nation: Gaslamp ball. Retrieved from http://www.gaslampball.com/2017/5/1/15443756/the-padres-are-the-least-villainous-team-in-mlb-no-hated-heroes-satire

 Farrell, C. (2017, April 21). The Rockies need a rival, so I gave them 29. SB Nation: Purple row. Retrieved from http://www.purplerow.com/2017/4/21/15371048/colorado-rockies-need-a-rival-clayton-kershaw

 Folz, A. (2017, April 16). Reds-Cards may get our blood flowing, but NKU class measures hotter baseball rivalries. WCPO Cincinnati. Retrieved from http://www.wcpo.com/news/insider/reds-cards-may-get-our-blood-flowing-but-nku-class-measures-hotter-baseball-rivalries

 Saunders, P. (2017, April 14). Rockies are baseball’s least-hated team and have no rivals. Can that change? Denver Post. Retrieved from http://www.denverpost.com/2017/04/14/rockies-rivalry-least-hated-team-mlb/

 Graff, A. (2017, April 11). Colorado this week? It’s rivalry time! SB Nation: RSL Soapbox. Retrieved from http://www.rslsoapbox.com/2017/4/11/15244892/colorado-rivalry-data

 Watkins, S. (2017, April 3). Study: Reds-Cardinals rivalry might not be as fierce as you think. Cincinnati Business Courier. Retrieved from http://www.bizjournals.com/cincinnati/news/2017/04/03/study-reds-cardinals-rivalry-might-not-be-as.html

 Rinehart, B. (2017, March 28). Which rivalries get Reds fans fired up the most?. WVXU: Public radio for Cincinnati. Retrieved from http://wvxu.org/post/which-rivalries-get-reds-fans-fired-most

 Mercer, K. (2017, March 26). Revisiting Orlando City rivalries. SB Nation: The Mane Land. Retrieved from http://www.themaneland.com/2017/3/26/15032590/our-city-revisiting-orlando-city-rivalries-nycfc

 Eldridge, D. (2017, February 3). WCU researcher examines sports rivalry. WCQS: Public radio for Western North Carolina. Retrieved from http://wcqs.org/post/wcu-researcher-examines-sports-rivalry

 Cosenza, A. (2017, January 28). Study says Bengals vs Steelers is NFL’s second-most lopsided rivalry. SB Nation: Cincy Jungle. Retrieved from http://www.cincyjungle.com/2017/1/28/14416908/study-says-bengals-vs-steelers-is-nfls-second-most-lopsided-rivalry

 Barrera, Z. (2017, January 26). Which team is the Cowboys biggest rival? Science doesn’t lie. USA Today: CowboysWire. Retrieved from http://cowboyswire.usatoday.com/2017/01/26/dallas-cowboys-philadelphia-eagles-washington-redskins-new-york-giants-pittsburgh-steelers-san-francisco-49ers-houston-texans/

 Root, J. (2017, January 26). Cardinals have multiple rivals, but no one hates them the same way. USA Today: CardsWire. Retrieved from http://cardswire.usatoday.com/2017/01/26/cardinals-have-multiple-rivals-but-no-one-hates-them-the-same-way/

 Watkins, S. (2017, January 25). Bengals-Steelers is one of NFL’s most lopsided rivalries, NKU study shows. Cincinnati Business Courier. Retrieved from http://www.bizjournals.com/cincinnati/news/2017/01/25/bengals-steelers-is-one-of-nfl-s-most-lopsided.html

 Hyatt, H. (2017, January 20). WCU researcher helps identify top NFL rivalries. 540 WRGC. Retrieved from http://wrgc.com/wcu-researcher-helps-identify-top-nfl-rivalries/

 Morgan, M. (2017, January 18). Sport management researcher helps identify top NFL rivalries. [Press release]. Retrieved from http://news-prod.wcu.edu/2017/01/wcu-researcher-helps-identify-top-nfl-rivalries/

 Dalakas, V. (2016, October 26). Sports needs villains: Why the Golden State Warriors should relish being hated. Salon.com. Retrieved from http://www.salon.com/2016/10/26/sports-needs-villains-why-the-golden-state-warriors-should-relish-being-hated_partner/

 Donaldson, B. (host). (2016, April). Rivalries [Audio podcast]. Ask NKU. Retrieved from https://soundcloud.com/ask-nku/ask-nku-joe-cobbs

 Mathis-Lilley, B. (2015, November 27). Why Florida fans think FSU fans are dumb. Slate.com. Retrieved from https://slate.com/culture/2015/11/why-florida-state-and-florida-fans-hate-each-other-so-much.html

 Beaton, A. (2014, November 28). In Arizona, the rivalry that matters most. The Wall Street Journal. Retrieved from http://online.wsj.com/articles/in-arizona-the-rivalry-that-matters-most-1417196844

 Demirel, E. (2014, November 28). New study: Missouri only SEC program hating Arkansas more than other way around. The Sports Seer. Retrieved from http://thesportsseer.com/2014/11/28/new-study-mizzou-a-state-tulsa-only-programs-which-hate-arkansas-more-than-other-way-around/

 Dosh, K. A. (2014, November 26). The greatest SEC rivalries. Fox Sports: Outkick the coverage. Retrieved from http://www.foxsports.com/college-football/outkick-the-coverage/the-greatest-sec-rivalries-112614

 Smoky Mountain News. (2014, November 26). Measuring the intensity of college football rivalries. Smoky Mountain News. Retrieved from http://www.smokymountainnews.com/opinion/item/14708-measuring-the-intensity-of-college-football-rivalries

 Cherokee One Feather. (2014, November 25). WCU researcher measures the intensity of college football rivalries. Cherokee One Feather. Retrieved from http://theonefeather.com/2014/11/wcu-researcher-measures-the-intensity-of-college-football-rivalries/

 Brenton, K. (2014, November 25). WCU researcher measures the intensity of college football rivalries. [Press release]. Retrieved from http://news-prod.wcu.edu/2014/11/wcu-researcher-measures-the-intensity-of-college-football-rivalries/

 Metcalfe, J. (2014, November 24). Researchers find ASU-UA most intense football rivalry. The Arizona Republic. Retrieved from http://www.azcentral.com/story/sports/college/territorial-cup/2014/11/22/asu-football-ua-territorial-cup-pac12/19427691/

 Northern Kentucky University. (2014). NKU sports business class studies most intense rivalries in college football. [Press release]. Retrieved from http://www.nku.edu/news/_141120rivalries.html

 Murphy, D. (2013, September 4). Rivalry headed to supernova finish. Blue & Gold Report (p. 21). Retrieved from http://bluegoldonline.com/wp-content/uploads/2013/09/BGR_09.04.13.Michigan-Preview.pdf

Abate, J. (2010, November 22). Rivales: cómo es competir entre enemigos íntimos. La Tercera. Retrieved from https://www.latercera.com/noticia/rivales-como-es-competir-entre-enemigos-intimos/