Media coverage of the rivalry research.


America’s Biggest Sports Rivalries? You Might Be Surprised

Which rivalries are most intense? Can a team have more than one rival? What if the hatred isn’t returned? Two professors wanted answers.

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In sports, love-hate relationships aren’t always created equal

The NHL’s history is littered with tinkering. Division realignments and schedule imbalances and playoff-format revamps, much of it in the quest to stoke a sporting golden goose: rivalry.

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In Arizona, the Rivalry That Matters Most

Study Finds That Arizona-Arizona State Accumulates the Most ‘Rivalry Points’ From Both Fan Bases

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Hewson, Emmanuelle (2024, February 4). Sibling Rivalry: The story of NKU vs. Wright State. The Northerner.  

 Somers, Darian, and Steve Sampsell (2023, December 15). SSSWS with Know Rivalry’s Joe Cobbs. Stuff Somers Says podcast.

 Ramusovic, Aida (2023, November 16). Navigating Rivalries at Thanksgiving…and beyond. Cincinnati Magazine.

 Raby, John (2023, August 21). Conference realignment will mean longer trips and greater costs for traveling college football fans. Associated Press Sports.

 Hawkins, Stephen (2023, August 20). Potential new rivalries in Big 12 with BYU becoming league’s 3rd private Christian school. Associated Press Sports.

 Hawkins, Stephen (2023, August 19). Lost rivalries in the Big 12, including no more Bedlam when Oklahoma and Texas switch to SEC. Associated Press Sports.

 Castle, Clayton & Noel, Joel (2022, December 16). Dr. Joe Cobbs joins the podcast to talk about ingredients that make a rivalry, breaking down the rivals for local teams, and the new RIVALS documentary. Norse Up Podcast.

 SportsCenter (2022, November 26). Documentary uses football rivalry between OSU & Michigan as case study. ESPN.

Awful Announcing logo Grant, Michael (2022, November 20). ‘RIVALS: Ohio State vs. Michigan’ is a fresh, fun look at college football tribalism. Awful Announcing.

Logo for the India Education Diary India Education Diary (2022, November 18). University of Massachusetts Amherst: New documentary ‘RIVALS’ features UMass sport management faculty member David Tyler’s research.

Logo for the Cleveland Plain Dealer Bona, Marc (2022, November 17). ‘Rivals’ documentary breaks down Ohio State-Michigan game’s history, fierce rivalry. Cleveland Plain Dealer.

Isenberg School of Management logo University of Massachusetts Amherst. (2022, November 16). What makes a sports rivalry? Isenberg professor featured in new documentary film. 

Logo for the Toledo Blade Rowland, Kyle (2022, November 14). Toledo-Bowling Green rivalry ranked among nation’s most intense. Toledo Blade.

  Harrison, Phil. (2022, November 3). RIVALS: An Ohio State vs. Michigan rivalry documentary you won’t want to miss. Yahoo: Buckeyes Wire.

 Broughton, David. (2022, August 15). Who do you love to hate? Study tracks fan passions toward other teams. SportsBusiness Journal.

 Erdl, Alexander (2022, August 4). Neo4j Live: Know Rivalry.

 Dubner, Stephen &  Duckworth, Angela. (2022, May 22). Is It Weird for Adults to Have Imaginary Friends? No Stupid Questions podcast.

Dixon, A. (2022, March 16). Bally Sports to air lecture from NKU professor in upcoming documentary this Fall. The Northerner.

 Brennan, M. (2022, March 13). Lakers vs. Celtics is bigger than basketball. The truth behind the NBA’s top rivalry. Los Angeles Times (podcast).

 The Know Rivalry Team (2021, October 5). Better in Real Life podcast.

 The Rage and Riches of Rivalry (2021, October 4). The Academic Minute, WAMC-NPR.

 The Conflict and Cash of Rivalries (2021, September 7). SportBusiness International.

 Gamble N’ Fin. (2021, August 27). How does rivalry contribute to episodes of fan violence. Reality Check on iHeart Radio, WLW 700 (Cincinnati). (50:00 mark)

 Bowling, O. (2021, August 17). Rivalry: Why do we care?, Oxford Business Review [UK].

 Walker, J. (2021, July 22). Talking rivalries in sports with Dr. Joe Cobbs and Dr. David Tyler from, Jason Walker Show [Montana].

 Brown, M. (2021, July 13). What makes a good rivalry? These academics think they’ve figured it out, but they need your help. Extra Points.

 Brewer, C., Nitardy, M. (2021, June 18). Know Rivalry: What makes rivals? Taste of Informatics podcast.

 Babka, A. (2021, June 10). Sorry, Cincinnati Reds fans: St. Louis Cardinals fanatics don’t care about your ‘rivalry,’ NKU study finds, CityBeat.

 Monks, M. (2021, June 9). Not all sports rivalries are created equal, Northern Kentucky Researchers find, Cincinnati Edition – WVXU-NPR.

 Sharber, C. (2021, June 9). NKU project measures just how heated – or lopsided – sports rivalries can be, WVXU-NPR.

 Northern Kentucky Tribune (2021, May 28). NKU students break down top rivalries in Major League Baseball through creative research project.

 Wells, H. (2021, May 26). NKU research project examines top MLB rivalries, WTVQ-TV Lexington.

 Astorian, L. (2021, April 30). What can academic research tell us about sports rivalries? SB Nation: St. Louis Game Time.

 Rasile, M. (2021, April 28). Podcast episode #250 – Know Rivalry, For the Love of Sports.

Isenberg School of Management logo University of Massachusetts Amherst (2021, April 14). McCormack Department launches sport rivalry research lab, Isenberg School of Management.

 Feschuk, D. (2021, January 16). Leafs vs. Canadiens. Leafs vs. Senators. In sports, love-hate relationships aren’t always created equal. Toronto Star,

McCabe, B. (2020, March 6). Sports rivalries explained: The science behind the fiercest rivalries in sports, The Secrets to Winning Podcast.

 Kaufman, J. (2019, November 19). Penn State series fails to raise Ohio State football fans’ ire. Columbus Dispatch. Retrieved from

 Miller, C. (2019, October 28). Saints/Falcons top rivalry in the NFL [Audio recording (.mp3)]. WWL Radio. Retrieved from

 Foster, R. (Host). (2019, October 17). 18/10/2019 [Audio recording (.mp3)]. In Up all night. BBC Radio 5 Live.

 Cain, W. (Host). (2019, October 17). Hour 2: Carson for MVP?: 10/17/19 [Audio recording (.mp3)]. In Will Cain Show. ESPN Radio.

 Goldstein, S. (2019, October 16). Study: The best and worst sports rivalries come from Arizona [Audio interview (.mp3)]. KJZZ: Public radio for Phoenix. Retrieved from

 White, A. (2019, October 16). Territorial Cup: Arizona-ASU ranked as biggest rivalry in sports, study says. Arizona Daily Star. Retrieved from

 Bleier, E. (2019, October 15). A scientific analysis of the biggest rivalries in sports, InsideHook.

 Mather, V. (2019, October 14). An academic take on sports rivalries. The New York Times. Retrieved from

 de Roos, A. (2019, October 8). CPL rivalries are taking shape. Scoreboard Journalist. Retrieved from

 Ross, B. & Brown, M. (2018, April 27). What sports and nationalism have in common? Western Carolina Journalist. Retrieved from

 Reader, M. (2018, January 6). Does playing the Saints make it personal for Panthers fans? Survey says…. Charlotte Observer. Retrieved from

 Walsh, M. (2017, November 8). What fans really consider rivalries [Audio interview (.mp3)]. CLNS Radio. Retrieved from

 Hamm, H. (2017, August 22). Texas Derby ranked as third-most intensive rivalry in MLS by study. SB Nation: Dynamo Theory. Retrieved from

 Dubner, S. (host). (2017, June). Rivalry [Audio podcast (.mp3)]. Tell me something I don’t know. Retrieved from

 Wooden, R. (2017, June 19). 10 biggest rivalries in the NFL revealed by Western Carolina study. All 22. Retrieved from

 Manley, M. (2017, June 9). Listen to NKU professor stump panelists on podcast. The Northerner. Retrieved from

 Winn, A. (2017, June 7). Boston College football fans consider Notre Dame their team’s greatest rival, but Irish fans don’t feel the same. SB Nation: One foot down. Retrieved from

Hemming, N. (2017, May 25). Research reveals top three Revolution rivals. SB Nation: The bent musket. Retrieved from

 Arzaga, T. (2017, May 1). The Padres are the least villainous team in MLB. SB Nation: Gaslamp ball. Retrieved from

 Farrell, C. (2017, April 21). The Rockies need a rival, so I gave them 29. SB Nation: Purple row. Retrieved from

 Folz, A. (2017, April 16). Reds-Cards may get our blood flowing, but NKU class measures hotter baseball rivalries. WCPO Cincinnati. Retrieved from

 Saunders, P. (2017, April 14). Rockies are baseball’s least-hated team and have no rivals. Can that change? Denver Post. Retrieved from

 Graff, A. (2017, April 11). Colorado this week? It’s rivalry time! SB Nation: RSL Soapbox. Retrieved from

 Watkins, S. (2017, April 3). Study: Reds-Cardinals rivalry might not be as fierce as you think. Cincinnati Business Courier. Retrieved from

 Rinehart, B. (2017, March 28). Which rivalries get Reds fans fired up the most?. WVXU: Public radio for Cincinnati. Retrieved from

 Mercer, K. (2017, March 26). Revisiting Orlando City rivalries. SB Nation: The Mane Land. Retrieved from

 Eldridge, D. (2017, February 3). WCU researcher examines sports rivalry. WCQS: Public radio for Western North Carolina. Retrieved from

 Cosenza, A. (2017, January 28). Study says Bengals vs Steelers is NFL’s second-most lopsided rivalry. SB Nation: Cincy Jungle. Retrieved from

 Barrera, Z. (2017, January 26). Which team is the Cowboys biggest rival? Science doesn’t lie. USA Today: CowboysWire. Retrieved from

 Root, J. (2017, January 26). Cardinals have multiple rivals, but no one hates them the same way. USA Today: CardsWire. Retrieved from

 Watkins, S. (2017, January 25). Bengals-Steelers is one of NFL’s most lopsided rivalries, NKU study shows. Cincinnati Business Courier. Retrieved from

 Hyatt, H. (2017, January 20). WCU researcher helps identify top NFL rivalries. 540 WRGC. Retrieved from

 Morgan, M. (2017, January 18). Sport management researcher helps identify top NFL rivalries. [Press release]. Retrieved from

 Dalakas, V. (2016, October 26). Sports needs villains: Why the Golden State Warriors should relish being hated. Retrieved from

 Donaldson, B. (host). (2016, April). Rivalries [Audio podcast]. Ask NKU. Retrieved from

 Mathis-Lilley, B. (2015, November 27). Why Florida fans think FSU fans are dumb. Retrieved from

 Beaton, A. (2014, November 28). In Arizona, the rivalry that matters most. The Wall Street Journal. Retrieved from

 Demirel, E. (2014, November 28). New study: Missouri only SEC program hating Arkansas more than other way around. The Sports Seer. Retrieved from

 Dosh, K. A. (2014, November 26). The greatest SEC rivalries. Fox Sports: Outkick the coverage. Retrieved from

 Smoky Mountain News. (2014, November 26). Measuring the intensity of college football rivalries. Smoky Mountain News. Retrieved from

 Cherokee One Feather. (2014, November 25). WCU researcher measures the intensity of college football rivalries. Cherokee One Feather. Retrieved from

 Brenton, K. (2014, November 25). WCU researcher measures the intensity of college football rivalries. [Press release]. Retrieved from

 Metcalfe, J. (2014, November 24). Researchers find ASU-UA most intense football rivalry. The Arizona Republic. Retrieved from

 Northern Kentucky University. (2014). NKU sports business class studies most intense rivalries in college football. [Press release]. Retrieved from

 Murphy, D. (2013, September 4). Rivalry headed to supernova finish. Blue & Gold Report (p. 21). Retrieved from

Abate, J. (2010, November 22). Rivales: cómo es competir entre enemigos íntimos. La Tercera. Retrieved from